What's our expertise

In Japan, interpersonal connections hold significant importance. There is a cultural distinction between "honne" (true feelings) and "tatemae" (public facade). During daytime meetings and discussions, people often adhere to tatemae, which means they hesitate to express their true opinions openly. Instead, they engage in frequent after-work gatherings, such as drinking parties, where they can share their honne more freely. This is an area where SAMCO MARKETING excels.To establish deep connections within specific companies, SAMCO MARKETING leverages the involvement of current employees and retirees. This approach helps to save time and enables direct contact with the right individuals within the target company. By fostering friendly relationships through meals or drinking parties with department heads or executives of the target company, SAMCO MARKETING can achieve its objectives.